- You are respectively 43 and 39 years old ; for how long have you been real estate agents ?
Since we were born ! Our father had managed, for almost forty years, the most famous luxury real estate agency, here in Cannes.


- One can thus say that , for you, real estate is a family affair ?
A sort of. In fact, I would even say that it became a culture. We grew up in this universe, and we have learned the bases of our activity a most natural way.


- Did your father influence you, when you decided to create your own structure ?
No, as I told you, it was a natural choice. Of course, we could have done something else, but it would have been a pity not to take advantage of this opportunity. So after our studies and our first professionnal experiences, we decided to create the agency.


- Have you noticed any significant changes between the day you started your business and now ?
The most significant change is that today’s client is fundamentally different. Our target clientele is demanding and this is not pejorative – quite the opposite. Clients have a thorough knowledge of the evolution of both the market and products available; on the whole they are younger and much more professional.


- How have you adapted to this « new » clientele ?
Quite simply by listening to them and taking into account their expectations; our clients travel widely, they spend shorter stays on the French Riviera, they invest in new destinations and therefore we must optimise and customise their properties. This is why we have paid particular attention to our rentals department and we have created two new focal points: property management and the provision of services. This means our role extends well beyond the typical property rental transaction and becomes “property management”, or à la carte services. We are convinced that this business requires multiple talents. Let me explain: we are quite capable of counselling our clients in fields as varied as banking and finance, tax, law, notarial services, town-planning or architecture.


- Are property sales still the backbone of your business ?
Yes, of course. Sales make up 70 % of our turnover but now that we have broadened our range of services, we forecast – in the medium term – that 50 % of our turnover will be derived from these services accessory to a sale. The idea is to create wealth independently from the fluctuations in the real estate market and hence in sales. Having said this, theory is one thing and practice is another matter entirely. We shall see the difference from our competitors in the field thanks to our new method of working.


- New in which way ?
On one hand, because of the relationship we create between us and our client. Our conception of real estate, leads us to a complete implication into each of our professionnal relations. Which means a huge amount of work. But it is clear that, nowadays, making easy money is no longer possible.

On the other hand, our objective is not only to sale. We offer a global service. Our policy is to be with our client before, during and after the sale. An activity that brought us to offer a large panel of services flexibles according to their needs.


- What is this globalisation for ?
We are really attentive to the evolution of the market, and more precisely to the evolution of the demand. However, since a few years, the demand got considerably diversified, and brought us to offer global services. Our strenght, is first hat we can identify the needs of our customers, and secondly that we are extremely reactive.

The best example of this globalisation is the systematic accompaniment of our clients wherever they wish to invest. This is how we came to make several purchases in Paris and Courchevel for our clients. Obviously, the starting point for our trusting relationship is when they purchase property on the French Riviera and this is when we offer our “property management” service and our private concierge service, which leads us to develop very close ties with our clients. Consequently, this trusting relationship builds over the years and it goes well beyond counselling to result in the follow-up “outside the French Riviera market”.


- For most of the professional, you became an established reference on the luxury real estate market. What are you attributing your success to ?
We are very proud of it. We can first attribute it to the fidelity of our clients, that found in Magrey & sons, what they were looking for. It's also the benefit of many years of a methodic work, following only one objective, the absolute satisfaction of our clients.


- There's no doubt that you love your work, and that you claim it high and clear...
Absolutely. We meet incredible and exceptional people, discover some fabulous properties, in a unique environment. What we offer them, it's to reach the well-being they are looking for, by bringing them high quality services this is all totally spontaneous and confidential